I have a keen understanding of all facets of the retail channel including sell-in, point of purchase displays, retail-exclusive bundles, custom SKU assortment and on-package promotions.

At Havas, Munchkin and Mattel, I worked closely with the sales teams to present them with effective tools to increase sell-in and sell-through. current roadmap to retail buyers.  This included creating playbooks for all the major retailers, creating custom SKU assortments, managing promotional activity and proposing innovative Point of Purchase displays to encourage in-store movement. 

In addition, because I have a thorough understanding of continuity programs, fulfillment companies and direct marketing, I can create and implement programs that speak directly to the consumer and ultimately produce the desired results  — INCREASED SALES!

Click the image below to see more examples of my Channel Marketing projects