Douglas Emmett (NYSE:DEI) is the leading provider of Class-A office properties and luxury apartment communities in Los Angeles and Honolulu

• Direct all real estate marketing programs, including lead generation, strategy, search, display, and brand management to promote 72 commercial office and 14 multi-family properties in LA and Honolulu
• Implement growth strategies to expand market reach by 25% in the competitive Los Angeles and Honolulu markets.
• Led GTM strategy for brand new, WLA luxury apartment lease-up resulting in 98% occupancy
• Manage a 7-member team including marketing managers, analysts, designers, and call center reps
• Oversee all content and digital campaigns to streamline intercompany and external communications
• Expand strategic partner program which awards cumulative bonuses for brokers and deal makers
• Build and expand content strategy including copywriting, photo-selection, 3D virtual tours, deal registration portal and 3D animation using WordPress, Bootstrap and Drupal
• Manage over $1MM P&L (budgeting, forecasting, and purchasing) to maximize ROI

Mount Sinai Parks is the largest Jewish funeral organization in California

• Oversee all marketing efforts, including strategic marketing, branding, content, digital platforms, website and advertising campaigns
• Increased overall market share from 32% to 35%
• Manage outside designers and agencies to develop advertising campaigns (digital, print, radio, television)
• Write, create and manage all content on website, digital campaigns, brochures and social media
• Monitor and present industry trends and competitive research to increase market share
• Successfully achieved #1 spot (Organic and Paid) Google page rank for all identified search terms
• Manage departmental P&L (budgeting, forecasting and purchasing) to maximize ROI

TabletKiosk is a B2B manufacturer and distributor of enterprise-grade Tablets.

• Oversaw all Marketing activities including branding corporate communication, social media, ROI analysis and channel marketing for manufacturer of enterprise-grade Tablet PCs sold through B2B and B2C channels
• Directed Marketing activities including corporate communication, digital, channel marketing and events
• Created sales collateral, product briefs, solution briefs, FAQs and sales decks to arm sales team with concise and effective selling materials
• Oversaw all digital marketing programs including SEO, SEM online analytics and social media activities including company sites for Twitter, Facebook, YouTube and LinkedIn
• Initiated and nurtured all social marketing outreach with industry websites, blogs and Tablet PC enthusiast sites
• Managed partner advertising co-op programs for Microsoft and Intel to maximize co-marketing dollars
• Handled all PR related activities including writing press releases and following up for media requests
• Oversaw all facets of trade shows including selection, logistics, design and creative

Munchkin is a leading manufacturer of juvenile products sold through the CPG. Mass and specialty channels

• Oversaw shopper marketing, retail promotions, sales communication and tradeshows for a leading manufacturer of juvenile and pet products in the mass-merchant, drugstore, specialty and grocery channels
• Supervised communication of product launches to Sales team, distributors and outside broker reps
• Functioned as “in-house promotions agency” for national sales team. This includes generating promotions plans for top 15 accounts, developing presentation materials and executing entire plan with internal and external resources
• Supervised creation of all point of purchase materials including free standing displays, power wings, sell sheets and seasonal refreshers with in-house and freelance designers
• Interacted closely with Operations for promotional SKU management and special shipments

Mattel Interactive was the umbrella brand that published software and videogames for Barbie, Hot Wheels, Fisher-Price, Broderbund and The Learning Company

•  Responsible for retail channel marketing for all Mattel software and videogame brands
• Created promotions and special offers for top accounts including CompUSA, Best Buy, Office Depot. Staples, Costco and Sam’s Club to increase sell-in and sell-thru for software and video games
• Oversaw design and production of P.O.P. displays
• Worked closely with national merchandising team to maximize store exposure and sell-thru
• Managed 11-person national Channel Marketing team

Havas Interactive brands of gaming software included Blizzard, Sierra Online, Knowledge Adventure and Math Blaster

• Supervised all retail promotions for Knowledge Adventure, Sierra and Blizzard brands
• Directed creative for on-box collateral and shelf communication for in-store events and promotions
• Conducted ROI analysis prior to all promotions (3MM budget) and tracked all results
• Forecasted rebate redemption rates and manage annual rebate budget for all divisions
• Tracked competitive offers in retail pre-print advertisements
• Managed five-person department

The Right Start was a national chain of 38 juvenile products stores in 18 markets around the country

•  Oversaw special events, promotions and community relations for 38 stores in 18 markets
• Wrote copy for national and local advertisements, store signage and direct mail campaigns
• Coordinated “Grass-rooting” local marketing program for new and existing stores

This was the position that launched my passion for Retail Marketing, Promotions and Public Relations

I was originally hired as Promotions Coordinator at IKEA Baltimore.  After two years in ths role, I was promoted to the Los Angeles corporate office where I oversaw all west coast store grand openings and promotions