Content Marketing
For me, Content Marketing is all about presenting highly targeted clients with content that they will find helpful, interesting and relevant to their life choces or where they are in the buying process. This content is consistent and used on company websites, advertising, social media, sponsorships, brochures/ fliers and event marketing.
Mount SInai’s website provides information to those who may be interested in purchasing cemetery property, who may be attending an upcoming service, who would like to leave a condolence message on an obituary page, who would like to view the webcast of the funeral of a loved one or who just like to learn about Jewish funeral traditions.
Today, www.mountsinaiparks.org receives over 20,000 visitors per month. By incorporating SEO into the the most visited pages, the site is now ranked #1 (Google organic) for search terms that attract potential customers from Los Angeles and beyond.
(according to Google Analytics are as follows)
Yahrzeit (Yiddish for anniversary) refers to the observances that commemorate the anniversary of a death.
Digital Yahrzeit is a free interactive online application which sends reminders of upcoming Yahrzeit (anniversary of death) dates along with a vertual candle which will remain lit for 24 hours.
TabletKiosk Blog – Mobility Matters
At TabletKiosk, I regularly blogged on a site that I named Mobility Matters – A compendium of original and borrowed content regarding Tablet PCs and fun Technologies.
The site was filled with stories and insight about how TabletKiosk Tablet PCs were used in five target industries, Healthcare, Hospitality, Control Systems, Education and Field Automation.
Video Editing
In 2017, I wanted to incorporate some fun videos for Mount Sinai’s social media feed. So I taught myself how to edit videos. I had so much fun editing the videos for Mount Sinai that I started creating videos for my choir’s social media pages as well.
Here are just a few of my favorites.